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Strategic Brand Activation with Nutriasia Inc.

Nutriasia Philippines was able to  reach their target market through the use of Co-branded beep cards  and beep’s  distribution channels.  Starting October 18, 2021, passengers  from high-foot traffic terminals of BGC Bus Mckinley, BGC Bus Market-Market, and Precious Grace Trinoma were given free  limited-edition  Alcopro beep Cards that they can use in their daily commute.  Passengers were also treated to product samples of 

Alcopro Ethyl Alcohol. The launch of the campaign held at BGC Mckinley was attended by Nutriasia’s Business Development  Executive Charles Cruel and the Commercial Team of AF Payments, Inc.



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